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JourneyMarketing
Find out what “Marketing” your small business or project really needs
Feature article


How telling a #Story can get your business out of mediocracy
Are you curious about how to lift up your business to more than just a similar alternative to others? Are you wondering how customers...
Oct 27, 2024
All articles


How telling a #Story can get your business out of mediocracy
Are you curious about how to lift up your business to more than just a similar alternative to others? Are you wondering how customers...
Oct 27, 2024


What Marketing Problem hurts our business most? A checklist.
Again and again, I realize that businesses - large and small - are struggling to clearly state what Marketing Problems are top of their...
Mar 17, 2024


Target customers: why our Marketing becomes so much better when we have a clear picture of them
You need to be clear about your target customers in order to address them successfully. Sounds super obvious but is often either ignored...
Nov 25, 2023


Part II: How can we create awareness for our offer among potential customers?
Awareness will supercharge your business. But how do you find the most impactful activities that will bring you this awareness, fitting...
Apr 22, 2023


How can we create awareness for our offer among potential customers? (Part I)
You might think: if nobody knows us, nobody will buy us. While this is not entirely true (and I will explain why), strong awareness about...
Jun 18, 2022


How can we win new customers - make them find and buy us?
A great product or service is worth nothing, if people don’t find it and don’t buy it. You might have the best offering in town, but...
Mar 27, 2022


How to improve our offering to customers – make it more attractive and stand out
“A great product or service sells itself”. You will have heard this before – and there is a lot of truth to it. If you want to “do more...
Dec 27, 2021


An Introduction to Journey Marketing
You might ask: “how do I even start to think about Marketing for my business?” You might already have vague ideas, might have seen, read...
Aug 29, 2021
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